handshake signs the Atlético de Madrid footballer Antoine Griezmann (31), which has become the brand image of this spring/summer 22 season. The Mango men’s line was created in 2008 with the aim of offering men current and modern men’s fashion. Its style is based on revisited quality classics, giving them just the right amount of fashion and adapting trends to an urban and easy to wear style.
The French striker is a global sports icon. He was the top scorer in the European Championship in 2016, as well as in the European Leaguethe Football World Cup of 2018 and the UEFA Nations League of 2021. In addition, her recognized style when it comes to dressinghis values and his essence, authentic and relaxed, make him the firm’s best ambassador.
Posing under the lens of famous photographer Ronan Gallagher, Griezmann presents the new trends of the line: straight pants with a casual and contemporary style in poplin and linen; a return to tailoring with iconic summer suits and a new reinterpretation of the double-breasted suit; cotton-linen jackets in light tones, typical of the nights of the summer season; and sets with minimal aesthetics, which are distinguished by their pure and refined silhouette.
According to the footballer, it’s a real honor for me to be able to collaborate with a brand like Mango, with whom I share so many things. The style of the collections is very contemporary and they have very versatile pieces that are easy to wear and adapt to everyone’s style. I think I connect a lot with the Mediterranean spirit of the brand and its values. It was a very pleasant job, the team made sure that everything went well and with results of which I am proud.
Antoine Griezmann He is involved in many charitable causes. She collaborates with the NGO Un Rien C’est Tout, focused on supporting projects with a positive impact on people, in collaboration with partner organizations working in France. Besides, is aware of other causes such as LGTBIQ+ rights or gender equality in sport.
According to Diego Sebastián, Director of Communication, Image and Customer Experience at Mango: “The agreement signed with Griezmann is one more step in Mango’s commitment to strengthen its position by associating its brand with prominent figures in the fashion, culture and sports industry.” Pioneer in Spain in this type of collaboration, Mango is always looking for profiles in line with its values. Mango Man has had a lot of talent in his campaigns in the past, like Gerard pricks (35), Zinedine Zidane (49), Adrian Brody (48) or Andres Velencoso (44).
handshake has 331 points of sale in 35 countriesin addition to the channel in line, and currently represents 10% of Mango’s business. The line bets on quality and contemporary clothes, but taking them in an area where it mixes formal and informal, taking into account the lifestyle of its customers.
Mangoone of the leading fashion groups in Europe, is a global company with design and creativity at the heart of its model and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners .
Founded in Barcelona in 1984, the company ended 2021 with a turnover of 2,234 million euroswith 42% of business coming from the online channel and a presence in over 110 markets.
[Más información: Las nuevas deportivas de Mango para darle un toque de color a tus estilismos]
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