Health does not wait: Amnesty International collaborates with Planta in a regional campaign to raise awareness of the right to health

As part of World Health Day, which has been celebrated every April 7 since 1948, when the World Health Organization (WHO) was founded, Amnesty International together with the Planta agency, are launching the campaign: health does not wait.

Amnesty International has stepped up its health work following the COVID-19 crisis and one of the organization’s main objectives in the coming years is to help governments in Latin America and Caribbean to strengthen the exercise of the right to health.

The objective of this campaign is to make the public aware that health is a human right and aims to raise awareness of what this entails

GiGi Gutiérrez, Plant Executive Director

With this idea, Amnesty and Plant have created this region-wide campaign, which provides tools for people to recognize health as a human right and take action for governments in the region to guarantee it.

“We want to invite people to add their voice to that of Amnesty International, to demand that the governments of the Americas guarantee this right. The objective of this campaign is to make the public aware that health is a human right and aims to raise awareness of what this entails. Likewise, there are other fundamental and cross-cutting rights to the right to health, such as access to drinking water, reproductive and sexual rights, access to healthy food, food without contamination, and a long list of concomitant factors that consolidate the right to be healthy”, comments GiGi Gutiérrez, executive director of the plant.

We all need to be able to access quality health services, including essential medicines, nearby hospitals and medical practices, staffed and resourced, without having to spend a lot out of our own pockets and even go into debt.

Erika Guevara Rosas, Director for the Americas at Amnesty International

The campaign logo is the loading/loading icon that usually appears on digital platforms when an item is loading precisely. ‘Health does not wait, enough to be patient’ is the affirmation of this campaign, which in its first stage consists of informative pieces in RRSS, strategy for Twitter, Filter available for complaints on Instagram and Facebook, Via Publica Digital; and it will include a second and a third stage during which each country will be able, according to its possibilities, to capture a complementary video and interactive pieces in RRSS.

Amnesty International invites you to join the #LaSaludNoEspera campaign: “Stop being patient and demand your right to health. We all need to be able to access quality health services, including essential medicines, nearby hospitals and medical practices, staffed and resourced, without having to spend a lot out of pocket and even go into debt,” comments Erika Guevara Rosas, Director of Amnesty International Americas.

About the plant

Planta is an international nomadic digital agency born with the aim of unifying and building more conscious brands and consumers. Its axes are sustainability, gender perspective and positive impact. Working for brands in the traditional way, but with the firm intention of reducing the carbon footprint of the advertising industry. With virtual offices by environmental conviction, they measure their own carbon footprint. They are the premier digital nomad creativity and strategy agency with triple impact, multiplier B and member of ATI. Today they already manage teams in Chile, Mexico, Argentina, the United States and Spain.

About Amnesty International

Amnesty International is a global movement of over 10 million people who take injustice personally. We work for a world in which everyone can enjoy their human rights. We are funded by our members and people like you. We are independent of any political ideology, economic interest and religion. There is no government beyond control. There is no hopeless situation. When we started, few would have foreseen that torturers would become international criminals, that most countries would abolish the death penalty, and that seemingly untouchable dictators would be held accountable for their crimes.

Leave a Comment