Roman, a communication and public affairs consultant expert in the management of corporate reputation projects, consolidates his stage of transformation with the establishment of a partnership in the company that will provide the company with the necessary tools to implement the next phase and which will represent a major organizational and motivational challenge.
As the first action of this plan, on March 14, the company owned by Silvia Alsina, CEO, admitted two of its commercial directors, Xavier Ribó and Sonia Doménech, as shareholders. These incorporations mark the impetus for a new stage that extends the transformation to the company’s governing bodies.
Roman thus moves from an individual business model to a partnership in which business leaders have the possibility of becoming shareholders. One of the missions of the new shareholding model will be to structure and size the company’s vision to provide the Management Committee and the brand with the tools and capabilities that will continue to fuel its capacity for growth with value creation.
Fully committed to the boutique service model that gives Roman its own DNA entirely nourished by the company’s culture, the new strategic plan is committed to consolidating the company’s position as a full partner of companies in their commercial, financial, cultural and social and sustainable objective.
Expansion over the past decade
Alsina affirms that “Roman has quintupled its activity in the last 10 years, all thanks to the work and efforts of a team of committed professionals working in the same direction. Organic growth of these characteristics generates significant impact and value. The industry needs creditworthy, strong companies that train professionals and give them a path, and it needs strong corporate cultures that focus on people. My greatest pride is to have contributed to Roman now being able to take a new step in which quality takes precedence over volume, we do not seek to be the biggest but the best, for our customers, for the market and for our employees. » .
With more than 20 years at Roman and almost a decade leading the Corporate Communication division from the headquarters in Barcelona, Xavier Ribó has held various responsibilities within the company, such as the management of Roman in Madrid and, later in Barcelona. With a degree in Information Sciences from the Autonomous University of Barcelona (UAB), Ribó has extensive experience in communication and crisis consulting for brands in sectors such as real estate, industry, health, mobility, infrastructure, technology, energy, food and distribution. .
For her part, Sonia Doménech has been part of Roman for nearly a decade and has nearly 25 years of experience in the world of communication. He leads the Corporate Communications division from Roman’s headquarters in Madrid, one of the company’s growth standards. Graduated in Journalism from the Autonomous University of Barcelona (UAB) and with a Master’s degree in Business Communication and New Technologies from the University Pompeu Fabra (UPF), she manages the reputation of clients in highly regulated and key sectors for the economy, such as the automotive industry, telecommunications, health, services and consumer goods.
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