Roman is betting on the partnership model and bringing two business leaders into the capital

Roman consolidates his stage of transformation with the establishment of a Partnership in the company which will provide the company with the necessary tools to implement the next phase and which will suppose a great organizational and motivational challenge.

As the first action of this plan, on March 14, the company owned by Silvia AlsinaPresident and CEO, brought in two of its business leaders, Xavier Ribó and Sonia Doménech, as shareholders. These incorporations represent the impetus for a new stage that extends the transformation to the company’s governing bodies, as the firm explains. Roman thus moves from a one-man business model to a Partnership in which entrepreneurs have the possibility of becoming shareholders of the company.

With over 20 years at Roman and almost a decade leading the Corporate Communication division from the Barcelona headquarters, Xavier Ribo He held various responsibilities within the firm, such as Roman’s address in Madrid and, later, in Barcelona. With a degree in Information Sciences from the Autonomous University of Barcelona (UAB), Ribó has extensive experience in communication and crisis consulting for brands in sectors such as real estate, industry, health, mobility, infrastructure, technology, energy, food and distribution. .

For its part, Sonia Doménech has been part of Roman for nearly a decade and has nearly 25 years of experience in the world of communication. He leads the Corporate Communication division from Roman’s headquarters in Madrid., one of the banners of business growth. Graduated in Journalism from the Autonomous University of Barcelona (UAB) and with a Master’s degree in Business Communication and New Technologies from the University Pompeu Fabra (UPF), she manages the reputation of clients in highly regulated and key sectors for the economy, such as the automotive industry, telecommunications, health, services and consumer goods.

One of the missions of the new ownership model will be to structure and scale the vision of the company to provide the Management Committee and the brand with the tools and capabilities that will continue to fuel its capacity for growth with value generation. , commented Roman. The communication firm is “fully committed to the model of service shop which gives Roman its own DNA entirely nourished by the culture of the company. In this sense, the new strategic plan is committed to consolidating the company’s position as a partner companies in their commercial, financial, cultural, social and sustainable journey.

Alsina states that “Roman has quintupled its business over the past 10 years, all thanks to the work and efforts of a team of committed professionals working in the same direction. Organic growth of these characteristics generates significant impact and value. The sector needs solvent and robust companies that train professionals and give them a path, and you need strong corporate cultures that put people at the center. My greatest pride is to have contributed to Roman now being able to take a new step in which quality takes precedence over volume, we do not seek to be the biggest but the best, for our customers, for the market and for our employees. » .


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