Technology and consumer electronics show IFA has confirmed it will return to a face-to-face format following the greater scrutiny of the coronavirus and following the success of MWC in Barcelona. The German meeting will open its doors on September 2 in a “life-size” format with which it will leave Until September 6, five days where you can discover trends and developments in the sector.
After the absence of 2021 and the hybrid model of 2020, the organizers of the show explain that this 2022 “it’s time to ‘get real’ and once again hosting a life-size trade fair on the grounds of Messe Berlin and in a city that is not only the capital of Europe’s largest consumer market, but has evolved as a European hub,” says Jens. Heithecker, Executive Director of the IFA, Executive Vice President of the Messe Berlin Group.
Heithecker explains that “Many of the world’s leading brands have already committed to participate. Right now, we are seeing strong demand for the IFA Fitness & Digital Health area and the section of the connected home.
In the press release announcing the fair’s return to normal, the Messe Berlin group explains that “IFA always combines b2b and b2c elements, which allows products and brands to be exhibited in a particularly attractive context, both as a showcase for the industry as a confrontation with the reality of innovation in front of real consumers.This is why the show is an unmissable event for experts, both for the public and for the media. where most of the annual product innovations in the world are presented, which are then made available to consumers at the end of the marketing year.
The Messe Berlin Group explains that “based on current assessments and forecasts of the global situation, IFA 2022 has the potential to be the first truly global show for European industry since the start of the pandemic, providing industry, retail and media with extremely high visibility and relevance.”
That’s why IFA will cover both Eastern and Western global time zones as the most important season for international retailers approaches.
In this sense, the CEO of the company, Martin Ecknig, believes that “the industry has a strong desire to return to an in-person event, and we are committed to making this a reality in Berlin in September. safely and successfully.
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