“now brands are consuming better and different technology”

Looking back on the days that have already passed, we realize that now everything that was once popular is at our fingertips from a single device with the advancement of technology. The new normal has forced society, and in general all sectors, to migrate to the digital life, where it is estimated that there are at least 3 billion users of smart devices, a figure that increases and demonstrates the importance of these devices within the new post-pandemic daily life, according to data from Statista.

Even before Covid-19, digital life demands a device that will perform as many tasks as possible, replacing the means of communicating and obtaining information, later becoming a camera, radio and television , transformed into a bank, a means of work, education and entertainment, it is in this last aspect that mobile devices have become a consumer trend, since smartphones are now competing in the world of games.

Gonzalo Borras is a graduate in advertising and has more than 12 years of experience in the digital and mobile world, his career took him to work as a Business Development Manager at Hunt Mobile (currently Adcolony), to later join the Travel Connection team (Despegar .com business unit) as Market Manager; most recently as General Manager of Audio and Mobile at Cisneros Interactive.

With this experience, the publicist reminisces and remembers 20 years ago. “The industry hasn’t changed much, the only thing that has changed is that more and more brands are starting to become part of the mobile gaming ecosystem,” he says.

Although there are already brands indicated in the panorama of mobile games, one aspect that has boosted this sector is that now brands are consuming the different technologies better; however, the change that has made a difference is the use of technology in the industry.

For Gonzalo, this aspect is reflected in the growing popularity of relatively new brands, which have taken advantage of current technology.

“More traditional brands and telecommunications technology, like Intel, have been innovating for many years: however, today you are starting to see brands like Uber, Rappi, Unilever, who have started to understand that there is an audience completely different and, obviously, what has changed is the technology of mobile phones 20 years ago, these did not exist”.

The popularization of smart phones has opened up a whole panorama of opportunities, the video game sector being one of the most favored; In Mexico alone, data provided by Cisneros Interactive indicates that at least 50% of mobile game fans play through their smartphones, with an estimated 74% doing so three times a day for an average of 40 minutes or more.

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