Ligue 1: Messi, round deal for PSG: sponsors, tickets, jerseys and even crypto-currencies

ANDThe day Joan Laporta renounced the renewal pact, Leo Messi I called PSG. In the offices of the Gallic club on avenue mila Zola in Boulogne, they asked for a little time. In the accounts, they no longer intended to make room for Leo and his salary, which this first season was 40 million euros netand a little time was requested because the operation had to be studied.

PSG ended up signing Messi. In the accounts of managers it was calculated that Leo’s arrival would bring enough income for image rights, the marketing and operation of the stadium are sufficient not to alter the accounts. And so it was, as commented Nasser al-Khelaifi in BRAND. The objective now with the renewal of Mbappé, who shares image rights with the club, is to further improve the income of all these concepts.

More and better contracts with sponsors

The truth is that Leo’s arrival brought ten new sponsorship deals and, as the director of this area of ​​the club also commented, Mark Armstrong, Besides the power of attraction, the agreements were higher than without Leo: “We certainly saw a growth of areas where we can make deals between 3 and 5 million and now there are between 5 and 8therefore the impact is considerable.

Revenue from this concept is estimated to have increased by 13% and brands such as Dior, Gorillas, Crypto.com, Autohero, GOAT, Smart Good Things, Infinity Sports Water, Geekvape, PlayBetR, Volt or Big Cola have participated. When it comes to cryptocurrencies, now in low hour due to ukrainian war the value of PSG coin doubled when it was learned that they had signed Messi, who recovers part of his land in fantoken.

“We were in the process of concluding an agreement with a cryptocurrency before signing Messi and in the following weeks the price skyrocketed because people were more interested in getting on board,” Armstrong commented. The club exceeded for the first time in its history this season the 300 million revenue for this concept.

The sale of t-shirts, another record

Another area where PSG have grown exponentially with the arrival of Messi is in the sale of shirts.The club has already entered another dimension with the arrival of Neymar and the growth of Mbappé, but Leo has been crazy in the words of the club themselves. Another highlight is the arrival of Lionel Messi at PSG. The Argentine helped the club reach 20-21 season turnover in mid-campaign merchandising (€41m). More than one million T-shirts have been sold for the first time, 60% of them with the number 30 of La Pulga, until becoming, with United, the club which sold the most shirts in the world last season, partly thanks to its agreement with the Jordan brand.

With the arrival of Messi, the club moved its official store to the Champs Elysees double its surface and increase its income also in lifestyle products.

“The demand has increased between 30 and 40% and really what can stop it is the offer. When a transfer of this magnitude occurs, Ronaldo at United for example, you may think they’ll pay for it by selling t-shirts, but that’s not the case. You can’t produce a lot of extra t-shirts. The agreement must guarantee very significant minima, but we cannot meet the demand for Messi shirts. We have reached the ceiling. No one can answer this request. We already sell a lot of shirts, maybe more than any other team in the world for one player, and that puts us on the next level. We have a lot of demand for lifestyle products, the revenue with the Jordan brand is huge, but the demand increases even more when you sign a player like Messi.” Armstrong commented for MARK.

Messi’s impact on social media

Messi’s arrival also had a huge impact on the club’s social media as soon as his arrival was known. He gained 15 million subscribers across all his platforms and broke the 150 million barrier for the first time. “We earn an average of 1.4 million per week and we were the first club to reach 10 and 20 million followers on TikTok or the most important French brand on Instagram,” adds Armstrong.

Stadium revenue soars

Messi’s arrival has also resulted in a significant increase in ticket revenue. The club has lengthened its waiting list since Messi’s arrival and legal resale, via a platform controlled by the club itself on its website, has exploded. “There are no more tickets to each gamewith record revenue among European clubs by venue, with eight times as many fans left without tickets or VIPs, so clearly this has been a turning point,” commented the club’s sponsorship director.

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