The profitability of the World Cups. A round deal for the host?

Less than 40 days away from the biggest national team tournament on the planet, which will celebrate its 22nd edition in Qatar in November, the world of football is already preparing its engines for what it intends to be a unique event, for the first time in its history in far West Asia.

In fact, the organization of the tournament is making the final adjustments to receive the 32 teams that will arrive in the Qatari capital on time, in a place that benefits from a million dollar investment in technology and infrastructure, and which has as the one of its great attractions are the eleven modern stadiums built especially for the occasion.

In total, taking into account the richest country world, would spend almost $500 million a week on the entire World Cup project, and according to calculations, until the start of the tournament in November, more than $200 billion will have been disbursed.

This without adding the financial contribution of FIFA, which in 2022 allocated the budget of 1,696 million dollars to carry out the World Cup without any inconvenience, which highlighted the strong investment necessary to organize the event. king of football, in addition to wondering if being a host is really profitable.

Round affairs

There is no room for discussion when we talk about the advantages of hosting a World Cup: direct classification without going through a preliminary round and playing at home with your family in a full stadium. Undoubtedly a plus for any home team, decisive for winning matches and tournaments.

But how is this reflected in a country’s economic environment? According to experts, it is possible to realize a variety of benefits as a host of a World Cup, from increased employment rate to the legacy of good infrastructure in airports, stadiums, the transport system and information technology. In addition to promoting international trade, business globalization and tourism.

Based on the history of the last three FIFA World Cups, South Africa reported in 2010 that 308,554 tourists entered the country just to watch the matches, leaving profits exceeding $240 million.

Source: Unsplash

In Brazil 2014, according to FIFA reports, the tournament injected $13.5 billion in profits and created 710,000 jobs. In addition to receiving more than 3.1 million tourists who have traveled not only to see their country, but also to closely follow the Brazilian team which for Qatar 2022 aims to be champions according to bookmakers such as Codere which offers its code promo code for new users looking to interact for the first time in the world of possibilities where France, Argentina, Germany and Spain also appear as the rest of the favorites.

Russia 2018 has also become one of the World Cups with high investment and return. According to data from Bloomberg, more than $11 trillion was spent on the construction of six new stadiums and the renovation of six others, in addition to improving the airports that hosted the various teams during the tournament.

A bet on football which brought in 15 billion dollars to the Russian economy, 315 thousand jobs and the development of tourism which finally brought in another 3 billion dollars.


Leave a Comment